Brand film
One promise, proof, and a way to write in. Usually 60 to 90 seconds. Built for the homepage and for the first paid or organic click.
01 · Video · Melbourne · since 2008
The first frame has to sell.
Brand films, explainers, YouTube and ground-level tours. Shot, cut and titled so a stranger knows what you sell before the minute is up.
Email about videoWhat this is
Video, in the same hands as the rest.
A film that cannot be found, or that opens on a logo, is not finished work. Possum writes the line, cuts the picture and hands it to the page and the search around it.
Explainer
A plain account of how the offer works. No cast of metaphors. The viewer should be able to repeat the offer afterwards.
YouTube and station films
Tour and clinic films with a spoken open, a walk, and a close. Titles, descriptions and chapters written with the cut, not after it.
Clinic and local film
A Cairns-style job: the room, the person, the next appointment. Local, short, and cut for the page that has to rank.
How a job runs
Four steps. Then it can be found.
01
Brief
Who it is for, what they should do next, and the one line the film has to say.
02
Shoot or assemble
Original footage where the job needs it. Stills and title cards where a shoot would be theatre.
03
Cut
Picture, voice and titles in one pass, so the words do not change halfway through.
04
Hand off
File for the site, file for YouTube, and the description that belongs with it.
Who it is for
A job, not a department.
Owners who need to be looked at, then found again. Clinics, local services, product sites, and tour pages. Not a department that wants a showreel for its own sake.
From the studio
Free City Tours is the long proof: a landmark, a walk, a title, a page. The same shape fits a clinic or a product.
Next
Bring the video job.
Say what the business sells and what you need live. One email is enough to start.