Titles and descriptions
The search result written as a line a person would click. Offer first, place second, no keyword pile.
08 · SEO · Melbourne · since 2008
Written so search can find it.
Titles, speed, local signals, and copy that says the thing. A page nobody can find is not a finished advert.
Email about seoWhat this is
SEO, in the same hands as the rest.
Possum treats search as part of the build, not a report delivered later. The title says the offer and the place. The page says it again in plain words. The film has a description that matches.
Page copy
Service pages with the words a client actually types. One page per offer, not one page saying everything.
Local signals
Name, suburb, and what you do, in the copy and in the footer. For a Melbourne studio or a Cairns clinic, the place is part of the line.
Speed and structure
Pictures that are not huge duplicates, a page that opens, headings in order. Hosting and SEO are the same job here.
How a job runs
Four steps. Then it can be found.
01
Terms
What a stranger would type, and which page should answer.
02
Write
That answer, in the title, the heading and the first paragraph.
03
Mark
One picture, one mail path, the address if it is local.
04
Check
The live URL, the title in the tab, the result a phone would show.
Who it is for
A job, not a department.
Sites Possum has built or is about to. Local services, clinics, tour pages, product sites that need to be found in Australia.
From the studio
No promise of a ranking. The promise is a page that says the thing, opens fast, and can be indexed.
Next
Bring the seo job.
Say what the business sells and what you need live. One email is enough to start.