Covers
YouTube and page covers with the name huge and the place or offer second. Built to be read at thumbnail size.
03 · Design · Melbourne · since 2008
The still has to work before the film plays.
Covers, title cards, page graphics and photography direction. The frame someone sees in search, on YouTube, or at the top of the page.
Email about designWhat this is
Design, in the same hands as the rest.
Most clicks are won by a still. Possum designs the cover, the title card and the page graphic as one set, so the film, the site and the search result look like the same studio.
Title cards
Open and close cards for films. The offer, the name, a way back to the site. No credit roll for its own sake.
Page graphics
Hero stills, service tiles and section images that are not the same file used twice.
Photography direction
What to shoot, from where, and what to leave out. Signs, scaffolding and stock smiles do not make the cut.
How a job runs
Four steps. Then it can be found.
01
Offer
The one line, written before any frame is chosen.
02
Frame
A still that shows the thing, not a metaphor for the thing.
03
Type
Name first, place or service second. Readable on a phone.
04
Set
Cover, card and page graphic exported together so they match.
Who it is for
A job, not a department.
Sites and channels that already have a film or are about to. Clinics, tours, product pages. Not a rebrand theatre with a 40-page guidelines book.
From the studio
The Possum mark in the header is the studio face. Client work gets its own frame, not a stamp of this one.
Next
Bring the design job.
Say what the business sells and what you need live. One email is enough to start.