Title open
The name and the offer, on and readable, before three seconds have passed.
05 · Motion · Melbourne · since 2008
Movement that points at the offer.
Title cards, stings and short animation. Used to send the eye to the line, not to decorate a slow open.
Email about motionWhat this is
Motion, in the same hands as the rest.
A sting is a second of attention. Possum uses motion where a still would miss the point: an open, a lower third, a loop behind a headline. Then it stops.
Sting
A short mark for the start or end of a film. The studio close, or the client’s, not both fighting.
Lower thirds
Place names and service names that can be read on a phone. No hyphenated titles.
Short loops
A quiet move behind a hero or a cover. Not a 20-second logo ballet.
How a job runs
Four steps. Then it can be found.
01
Line
Words locked. Motion is not a way to avoid the line.
02
Board
Three frames: in, hold, out.
03
Move
Only what points at the offer.
04
Export
A file the film can cut in, and a still for the page.
Who it is for
A job, not a department.
Films and pages that already have a still and a line. Tours, clinic opens, product titles.
From the studio
If the still already sells, it stays a still. Motion is added when the eye needs to be moved.
Next
Bring the motion job.
Say what the business sells and what you need live. One email is enough to start.